Ford Features Scott Rinckenberger in F-150 Lightning Campaign
Scott's Story Takes Center Stage in Ford's National Campaign for the All-Electric F-150 Lightning
We're excited to share that Scott Rinckenberger has been featured in a new national campaign from Ford Motor Company, spotlighting real Ford EV owners who are committed to a clean energy future.
Watch Ford's official Instagram reel »
See Ford’s Instagram post featuring Scott »
After a tree unexpectedly totaled his longtime gas-powered F-150 (remember Scott's blog about going electric?!), Ford connected with Scott’s story — and saw his shift to the all-electric F-150 Lightning as a perfect expression of their future-forward values.
Scott’s story is now part of Ford’s official marketing efforts, where the Lightning is portrayed not just as a vehicle, but as a power source, mobile workspace, and a quiet companion in the remote places Scott works and photographs.
Images and media courtesy of Ford Motor Company.
From the Cascades to campaign screens, Scott’s work and ethos are being shared with a national audience — and we’re proud to be a part of it.
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