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Article: Why a Gallery?

Why a Gallery?

One might ask, “Why go through the expense, effort & stress of opening a brick-and-mortar photography gallery in this uncertain business environment?"


For Scott, it’s for the love of the craft.

Making art by hand.

“It’s my little contribution; an effort to take photography back from the machines.”

Ask any photographer or artist why they pursue their craft. You’ll get myriad responses, but none of them will include wanting to engage in a battle of attrition with diminishing returns against a moving algorithmic target.

Social media, the matrix by which so many of us are measured and judged, is a terrible venue for art. More and more, it dictates what kind of work we should create, and how we should put it out in the world. It stifles creativity, rewards shock value, and trains the viewer to expect simplistic, rapid digestion.


But if you can create the right space,

a welcoming, peaceful space where time slows down just a little bit. And, you fill the space with thoughtfully curated and beautifully crafted art, you can create an environment where photography returns to its former glory as an art form that inspires closer inspection and deep introspection.

For those who are sick of scrolling through endless gloss, but who still love photography, I invite you in.

Wherever you are in the world, I encourage you to find art in its tangible form, and to visit and support the venues in which you can experience art in-person.

Show up, build community, support the arts. Everywhere, always.

Scott Rinckenberger Photography 🎥 🎬 North Cascade Films

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